The Moran Group invites you to explore the latest industry news, marketing strategy tips, and best practices our specialists have to offer from a range of advertising services.
As Gen Z continues to move into the higher education arena it's important to make sure you are advertising to them where they spend their time. Read more to learn about how to tailor your higher education marketing toward Gen Z.
It's no secret that the past couple of years have been challenging for the automotive industry. With fewer new car sales, dealers are taking in fewer trade-ins, and with historically high prices at auction, many are finding that it is not a profitable route to acquiring used inventory. Here are a few, perhaps overlooked, ways you can increase your vehicle acquisitions.
Connected TV, often referred to as CTV, is a television device that is set up to stream long-form video content via the Internet. Along with the massive reach that TV is privy to, CTV allows advertisers to track users and tie back specific purchases or conversions to an ad. Learn more about the benefits of CTV and the impact on your marketing strategy.
With streaming viewership (and the number of streaming platforms) at an all time high, knowing about the different platforms and their audiences is crucial for advertising. Read more to learn about one of the most popular streaming platforms, Tubi TV.
Google introduced Performance Max at their 2021 Marketing Livestream event as a multi-channel, automated campaign designed to complement keyword-based paid search. While this may sound similar to campaign types launched in the past, such as Smart campaigns or Local campaigns, Performance Max stands out. Check out these insights from The Moran Group.
One goal of a dealership’s Search Results page and Vehicle Description page is to generate leads from their online customers. Read more to see performance results from simple changes you can make to your website today.
