The Moran Group invites you to explore the latest industry news, marketing strategy tips, and best practices our specialists have to offer from a range of advertising services.
Explore the key digital analytics trends of 2024 and predictions for 2025, including updates on Google’s Privacy Sandbox, data privacy regulations, and improvements to GA4. Stay ahead with insights into the shifting landscape of digital marketing analytics.
Stay ahead of the curve with our expert analysis of 2025's digital marketing trends. Discover strategies to leverage for measurable success in 2025.
Each month we break down trending searches for the auto industry. All data is pulled from Google’s Search Trend tool. Check out this month’s trending and top models!
Digital marketing in 2024 was shaped by trends like the rise of Connected TV (CTV), with ad spending growing nearly 19% to $28.75 billion, and short-form video content, which delivered the highest ROI and helped 40% of car buyers discover new vehicles. Privacy-focused strategies, first-party data collection, retail media networks, and AI-driven automation also played key roles, setting the stage for continued growth in 2025.
Online reviews can make or break your dealership’s reputation—but how can you generate more authentic, glowing feedback? Discover proven strategies to encourage reviews, build trust, and boost your ratings in this must-read guide for automotive dealerships.
Cybersecurity is vital for car dealerships as they handle sensitive customer data and financial transactions. Key strategies to enhance protection include staff training, securing networks, encryption, regular software updates, and role-based access controls, all of which reduce the risk of cyberattacks and safeguard customer information.
