The Moran Group invites you to explore the latest industry news, marketing strategy tips, and best practices our specialists have to offer from a range of advertising services.
Trade-in rates are down, late-model supply is tight, and auction prices keep climbing. Here's how dealers are building repeatable acquisition systems to consistently win more used vehicles.
AI-powered search is changing how consumers research dealerships — but it's not replacing Google. Learn what GEO actually means, what signals matter, and the practical steps dealers should take now.
Google just made its biggest search update in 25 years. Here's what the announcements from Google Marketing Live mean for car dealerships and what to do next.
Each month we break down trending searches for the auto industry. All data is pulled from Google’s Search Trend tool. Check out this month’s trending and top models!
The media landscape is shifting fast. Learn how The Moran Group blends traditional and digital advertising to deliver results in a fragmented, multi-screen world.
Investing in branding can significantly impact a company’s success. High brand awareness leads to conversion rates nearly three times higher than those with low awareness. These facts highlight the importance of maintaining a strong, consistent brand presence for growth, trust, and revenue.
