The Moran Group invites you to explore the latest industry news, marketing strategy tips, and best practices our specialists have to offer from a range of advertising services.
AVOD, SVOD, TVOD, and FAST are various video streaming service models, each with unique methods for generating revenue and engaging viewers. Keep reading to discover how to effectively use these models to enhance your advertising strategy.
Unlock the secret to growing your business with the power of social media! Discover why it’s not just a trend, but a must-have for reaching customers, boosting brand awareness, and driving real results.
In the digital age of knowledge, patients demand more control over their healthcare, and programmatic can bridge that gap from healthcare provider to patient.
Explore the key digital analytics trends of 2024 and predictions for 2025, including updates on Google’s Privacy Sandbox, data privacy regulations, and improvements to GA4. Stay ahead with insights into the shifting landscape of digital marketing analytics.
Stay ahead of the curve with our expert analysis of 2025's digital marketing trends. Discover strategies to leverage for measurable success in 2025.
Digital marketing in 2024 was shaped by trends like the rise of Connected TV (CTV), with ad spending growing nearly 19% to $28.75 billion, and short-form video content, which delivered the highest ROI and helped 40% of car buyers discover new vehicles. Privacy-focused strategies, first-party data collection, retail media networks, and AI-driven automation also played key roles, setting the stage for continued growth in 2025.
