Solutions in Marketing from The Moran Group

Each month we break down trending searches for the auto industry. All data is pulled from Google’s Search Trend tool. Check out this month’s trending and top models!

Investing in branding can significantly impact a company’s success. High brand awareness leads to conversion rates nearly three times higher than those with low awareness. These facts highlight the importance of maintaining a strong, consistent brand presence for growth, trust, and revenue.

It’s important to check how ChatGPT describes your brand and ensure it reflects your strengths. Since ChatGPT generates responses based on past data and your online presence—not live search—it may get your brand wrong if your content is outdated or inconsistent. The blog offers a quick audit method and practical ways to improve how you're represented, including updating your website, directory listings, and review sites, as well as maintaining a consistent tone across channels. In short: to make sure ChatGPT tells the right story about your brand, you need to actively shape what it learns from.

Consistent branding, like structured training, helps improve customer engagement, speed to market, and the enjoyment of the journey. Brands that balance long-term brand-building with short-term performance marketing see better ROI, stronger market share, and can raise prices without losing demand.

Google’s new AI Mode marks the most significant transformation in search since the company’s founding. Powered by large language models, AI Mode delivers AI-generated summaries at the top of search results—often answering user queries without any clicks. As this becomes the default search experience, businesses must rethink how they approach visibility. In the era of AI-powered search, it’s not about being on page one—it’s about being the answer. Future-proof your business by becoming the trusted source that AI turns to.

At The Moran Group, we specialize in data-driven automotive marketing solutions that help dealerships and manufacturers adapt to these evolving trends. In this article, we’ll explore the key marketing trends defining the automotive industry in 2025 and how businesses can leverage them to drive success.