Solutions in Marketing from The Moran Group

Each month we break down trending searches for the auto industry. All data is pulled from Google’s Search Trend tool. Check out this month’s trending and top models!

The media landscape is shifting fast. Learn how The Moran Group blends traditional and digital advertising to deliver results in a fragmented, multi-screen world.

Investing in branding can significantly impact a company’s success. High brand awareness leads to conversion rates nearly three times higher than those with low awareness. These facts highlight the importance of maintaining a strong, consistent brand presence for growth, trust, and revenue.

It’s important to check how ChatGPT describes your brand and ensure it reflects your strengths. Since ChatGPT generates responses based on past data and your online presence—not live search—it may get your brand wrong if your content is outdated or inconsistent. The blog offers a quick audit method and practical ways to improve how you're represented, including updating your website, directory listings, and review sites, as well as maintaining a consistent tone across channels. In short: to make sure ChatGPT tells the right story about your brand, you need to actively shape what it learns from.

Consistent branding, like structured training, helps improve customer engagement, speed to market, and the enjoyment of the journey. Brands that balance long-term brand-building with short-term performance marketing see better ROI, stronger market share, and can raise prices without losing demand.

Discover how an automotive advertising agency uses programmatic video to attract buyers, personalize ads, and boost visits to your dealership.