The Moran Group invites you to explore the latest industry news, marketing strategy tips, and best practices our specialists have to offer from a range of advertising services.
Affordability is shaping how consumers shop, but it doesn’t mean demand has disappeared. Here are practical ways to adjust marketing, inventory, financing and used vehicle strategies to help turn more shoppers into buyers.
AI-driven traffic is still a small piece of the website traffic puzzle, but it’s growing quickly. Early data across the dealerships we work with shows this traffic up 70% year-to-date, converting at up to 3x the rate of standard organic search. Google’s new AI Assistant channel in GA4 gives a better way to view performance.
Apple Maps is becoming more than a navigation tool. With ads coming to the platform, businesses will have a new way to reach consumers at a high-intent moment when they’re actively searching for where to go and what to do next.
Don't leave marketing meetings confused. Learn the 4 questions every dealer should ask to turn data into clear, actionable decisions.
74% of shoppers compare vehicles online before contacting a dealer. See 9 merchandising fixes, from photos to pricing, that turn browsers into leads.
Most car shoppers browse anonymously before buying. Learn how identity resolution helps dealerships spot returning visitors and turn browsing into sales.
