Fact #1: Market-Share Momentum‍

Brands that invest in a Share of Voice (SOV) equal to or greater than their Share of Market (SOM) grow market share significantly faster than competitors. ipa.co.uk

Fact #2: Price Power

Brands with strong equity can command up to a 20% price premium over competitors without denting demand. Medium

Fact #3: Revenue Uplift

Maintaining a consistent brand experience across all channels can boost revenue by up to 23%. Exclaimer

Fact #4: Trust Multiplier

64% of consumers say shared values are the #1 reason they trust—and stay loyal to—a brand. Riley & You - Riley & You

Fact #5: Conversion Catalyst

High brand awareness advertisers drove 2.86x higher conversion rates than low awareness advertisers. The Awareness Advantage Report (TikTok I Tracksuit)

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More Resources:

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Branding Success Checklist

Quiz: Do You Have a Strong Brand?

What Racing a 10k Without Training Taught Me About Branding