The Moran Group invites you to explore the latest industry news, marketing strategy tips, and best practices our specialists have to offer from a range of advertising services.
Targeting competitor brand keywords, also known as 'brand squatting' or competitive conquesting, may get consumers searching for your competition to notice your products or services. Read more to learn the advantages of this tactic and what to consider before getting started.
You now have a new tool to reach highly qualified local car shoppers, similar to shopping ads already familiar to online consumers. Read more as our team reviews how VLAs work, tips on maximizing performance to drive more vehicle sales, and initial results from the pilot program.
With urgent care locations popping up on every corner, competition has become high for the Healthcare Industry. Read more about how we achieved exponential lead growth cost/conversion savings for this group of urgent care clinics.
As Gen Z continues to move into the higher education arena it's important to make sure you are advertising to them where they spend their time. Read more to learn about how to tailor your higher education marketing toward Gen Z.
It's no secret that the past couple of years have been challenging for the automotive industry. With fewer new car sales, dealers are taking in fewer trade-ins, and with historically high prices at auction, many are finding that it is not a profitable route to acquiring used inventory. Here are a few, perhaps overlooked, ways you can increase your vehicle acquisitions.
Connected TV, often referred to as CTV, is a television device that is set up to stream long-form video content via the Internet. Along with the massive reach that TV is privy to, CTV allows advertisers to track users and tie back specific purchases or conversions to an ad. Learn more about the benefits of CTV and the impact on your marketing strategy.
