Solutions in Marketing from The Moran Group

Learn how dealerships can use connected TV advertising during football season to build local awareness, generate leads, and drive showroom traffic with The Moran Group.

Affordability is shaping how consumers shop, but it doesn’t mean demand has disappeared. Here are practical ways to adjust marketing, inventory, financing and used vehicle strategies to help turn more shoppers into buyers.

AI-driven traffic is still a small piece of the website traffic puzzle, but it’s growing quickly. Early data across the dealerships we work with shows this traffic up 70% year-to-date, converting at up to 3x the rate of standard organic search. Google’s new AI Assistant channel in GA4 gives a better way to view performance.

Apple Maps is becoming more than a navigation tool. With ads coming to the platform, businesses will have a new way to reach consumers at a high-intent moment when they’re actively searching for where to go and what to do next.

Don't leave marketing meetings confused. Learn the 4 questions every dealer should ask to turn data into clear, actionable decisions.

74% of shoppers compare vehicles online before contacting a dealer. See 9 merchandising fixes, from photos to pricing, that turn browsers into leads.

Most car shoppers browse anonymously before buying. Learn how identity resolution helps dealerships spot returning visitors and turn browsing into sales.

Trade-in rates are down, late-model supply is tight, and auction prices keep climbing. Here's how dealers are building repeatable acquisition systems to consistently win more used vehicles.

AI-powered search is changing how consumers research dealerships — but it's not replacing Google. Learn what GEO actually means, what signals matter, and the practical steps dealers should take now.