The Moran Group invites you to explore the latest industry news, marketing strategy tips, and best practices our specialists have to offer from a range of advertising services.
Google introduced Performance Max at their 2021 Marketing Livestream event as a multi-channel, automated campaign designed to complement keyword-based paid search. While this may sound similar to campaign types launched in the past, such as Smart campaigns or Local campaigns, Performance Max stands out. Check out these insights from The Moran Group.
One goal of a dealership’s Search Results page and Vehicle Description page is to generate leads from their online customers. Read more to see performance results from simple changes you can make to your website today.
You've probably noticed that TikTok is everywhere! With 100M+ US monthly active users, you should probably be there, too. In this post, The Moran Group's digital experts share critical TikTok insights to help your business get the most from TikTok.
TikTok has established itself as a major player in not only the social media landscape but in online video sharing and entertainment. Learn more about how The Moran Group effectively used TikTok to increase overall student enrollment at a Community College in Texas.
The Moran Group's Digital Director, Collin Middleton, provides updates on the end of Google's cookie support and gives us a glimpse of what Google's future holds for online marketing.
The success of digital marketing begins and ends with the user. Understanding your customer journey and website flow can be crucial to your online success. Read about some guidelines that can help the way businesses interact online with their new users.
