Solutions in Marketing from The Moran Group

The potential TikTok ban in the US could shift users to platforms like YouTube Shorts, Instagram Reels, and streaming services, requiring marketers to adapt their strategies to these new channels.

Discover how artificial intelligence is transforming Performance Marketing in our latest blog. We delve into the strategic integration of AI within The Moran Group's paid search efforts, exploring innovative features like Smart Bidding and Responsive Search Ads.

Discover how the transition from Universal Analytics to Google Analytics 4 affects your data management. Learn about the timeline for data deletion and access closure in July 2024, and explore how Google's resources and direct communication can aid users during this significant change. Understand the reasons behind the shift, including new features and compliance with privacy laws.

Navigate the evolving landscape of digital advertising as Google tests cookie deprecation. This article provides an update on the shift towards first-party data and contextual targeting amidst testing of Google’s Privacy Sandbox, highlighting The Moran Group’s adaptive strategies in a cookie-less future.

Discover how aligning your brand with social responsibility can transform your marketing strategy and foster deep, authentic connections with your audience. This article delves into the importance of ethical practices, guided by the AMA's six ethical values, and how they pave the way for a brand image that resonates with values-driven consumers. Learn to stand out in a saturated market by standing up for what truly matters.

With the unmatched reach of television, you can transform your marketing strategy into one that builds long-term loyalty and profitability. This article delves into the power of TV advertising to connect with a vast audience, establishing relationships that turn viewers into loyal customers when they're ready to make a decision.