The Moran Group invites you to explore the latest industry news, marketing strategy tips, and best practices our specialists have to offer from a range of advertising services.
Google just made its biggest search update in 25 years. Here's what the announcements from Google Marketing Live mean for car dealerships and what to do next.
Each month we break down trending searches for the auto industry. All data is pulled from Google’s Search Trend tool. Check out this month’s trending and top models!
The media landscape is shifting fast. Learn how The Moran Group blends traditional and digital advertising to deliver results in a fragmented, multi-screen world.
Investing in branding can significantly impact a company’s success. High brand awareness leads to conversion rates nearly three times higher than those with low awareness. These facts highlight the importance of maintaining a strong, consistent brand presence for growth, trust, and revenue.
ChatGPT may already be describing your brand to customers — accurately or not. Learn how to audit what it says and strengthen your digital footprint.
Consistent branding, like structured training, helps improve customer engagement, speed to market, and the enjoyment of the journey. Brands that balance long-term brand-building with short-term performance marketing see better ROI, stronger market share, and can raise prices without losing demand.
Discover how an automotive advertising agency uses programmatic video to attract buyers, personalize ads, and boost visits to your dealership.
Google's AI Mode is redefining what it means to rank. Learn what's changed, why zero-click searches are rising, and how to stay visible in AI-powered search.
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At The Moran Group, we specialize in data-driven automotive marketing solutions that help dealerships and manufacturers adapt to these evolving trends. In this article, we’ll explore the key marketing trends defining the automotive industry in 2025 and how businesses can leverage them to drive success.
